Phase 1: Revenue Diagnostic Audit the engine. Find what's broken.

In the first 2-4 weeks, we map every revenue surface:

• Pipeline architecture: Where deals originate, stall, and die

• Domain and market expertise: deep sector knowledge applied to competitive positioning, buyer dynamics, and technical differentiation

• Sales process integrity: Is it repeatable or personality-dependent?

• Partnership landscape: Who should you be selling with, not just to?

• Data infrastructure: Can you actually support and measure what matters?

• Business development landscape: New markets, adjacencies, and emerging categories you're not yet in

• AI readiness: AI readiness - where AI and automation can accelerate your commercial engine, and what your team needs to adopt it

• Team capacity vs. quota reality

Deliverable: A Revenue Architecture Diagnostic, a clear-eyed assessment with prioritized recommendations, not a 90-page deck that sits in a drawer.